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Your most important marketing tool in 2019

Ever wonder how to cut through the noise and build relationships with new audiences and communities? The answer is in one word: branding. Here’s how to be an effective agent in today’s digital age by building an authentic brand that will stand the test of time.

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What agents should know about tech’s next IPO boom

The San Francisco Bay Area could explode with new millionaires this year, as a number of the top Bay Area-based tech companies mull initial public offerings. But will this influx of new cash actually have an appreciable impact on the nation’s most expensive housing market?

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WATCH: Why I went indie

Indie brokers have the unique opportunity to take a stance in the community, stand by their values and attract like-minded agents. Hear the success stories behind Abio Properties and McQuaid & Company Real Estate Services from the brokers who know it best.

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SmarterAgent sues Real Estate Webmasters, HomeAway

SmarterAgent, a mobile platform that allows agents and brokers to create websites and customized search apps, is suing HomeAway and Real Estate Webmasters for patent infringement, claiming the two companies are infringing on a patent related to location-aware search engines.