Blog

Reflect with me for a moment about the most customer-centric companies in this .com era. Their mantra and purpose are driven purely by the end result: the customer experience.

In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset to any real estate agent looking to extend their reach and build their personal and professional brand.

The real estate industry has a learning curve problem. While it has a shallow entry to get started as a real estate agent, it’s a steep uphill climb to become a successful agent. Ask any top performer how they achieved their success and they’ll cite two factors. The first is hard work. And the second is excellent training.

The edges of the business, including mortgage, settlement and insurance, have become core to broker profitability. What’s next, and how does the use of data impact broker success?

The beginning is always the hardest, and it can be overwhelming for a newbie. But by pursuing these six avenues, new agents can get their business up and running and, most importantly, profitable by taking action every day.

The user experience requirements are vastly different if your end user is a real estate agent versus a consumer. Get tips and tricks to help you better design for your intended audience.

Most successful team leaders eventually have to decide whether to keep producing or take on more of a leadership role. Listen in as Kris Lindahl, Wendy Papasan, Noel Berk and Julie Vanderblue talk through the decision-making process.

There are times when agents should use a script and other times when they shouldn’t. Get the inside scoop from experts on how to navigate tricky conversations and the top phrases and questions they recommend to ensure the sale. 

The issues and potential threat that the Moehrl lawsuit poses to the real estate industry, specifically in regard to sharing listings and compensation through the MLS, have been outlined — but in this two-part series, you’ll be taken on a deep dive into the mistakes, errors and problems contained within this complaint.

Get tips on how to make the most of your relationships with vendors, and learn how to create a successful strategy that works for your brokerage.