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Why you shouldn’t build your business on buying leads

If you wouldn’t put all your financial investments into a single vehicle, why would you even consider putting all your lead generation efforts into one activity? You shouldn’t. Having multiple lead gen pillars is crucial to reducing exposure and risk. It’s smart business and something that should be practiced by all.

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How to find the right CRM for your production level

Expert Michael Hellickson knows that selecting the right CRM isn’t easy for most agents. A lot of what they should use depends on the other technology they rely on. But more importantly, it has to do with where they’re at with their business. Find out which CRM is right for you here.