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Keller Williams wants to be Redfin

Keller Williams has famously declared itself a “technology company” and is investing heavily in software, but it turns out the firm has an even more specific goal in mind: It wants to be Redfin.

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What is organized real estate’s role in keeping the Realtor relevant?

Is it naive to think that Canadian Organized Real Estate’s current approach to the collection and interpretation of data will ensure its relevance, and that of the Realtor, as the industry and technology continue to evolve? Quite simply, yes, it is. What will keep the consumer engaged with Realtors? What will elevate the Realtor brand?