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According to Realtor.com chief marketing officer Nate Johnson, the best digital marketing tool might be one of the oldest and least flashy: email.

As real estate agents go about their work, potential legal issues can lurk and strike unexpectedly. Legal expert Trista Curzydlo took the stage at Inman Connect New York 2019 Tuesday morning to help agents and brokers avoid that fate.

Coldwell Banker associate broker and vice president of marketing Angel Piontek believes smart home tech adds real value for houses going to market, and that it is likely to become a de facto requirement for houses in the future.

Whether they’re out to hobnob, gather intelligence, bear witness to “the next big thing” or sell stuff, industry professionals come to Connect for various reasons and walk away with different insights.

Industry technology leaders from Compass, NextHome and Realogy laid out their companies’ different approaches when it comes to building technology on a panel at Inman Connect in New York City on Tuesday.

Team ChaNJestimate was announced Wednesday as the winner of the $1 million Zillow Zestimate challenge, with an algorithm that beat the company’s own baseline by 13 percent. With the algorithm, Zillow expects its Zestimate error rate to fall from 4.5 percent to below 4 percent.

Everyone has their quirks — for Lady Gaga it’s wearing meat dresses, and for your clients, it’s something else. Either way, everyone deserves a chance to be heard before they’re judged. Sometimes, it’s best to forego preconceived notions and approach people and situations with a clean slate. Let their actions — not their appearance — formulate your opinions. Here’s why.

Are you sick of spending thousands on listing leads? If so, you should consider building a real estate farm because it could effectively cut your lead spend down to zero. Agent Scott Himelstein gets dozens of listing leads for free because of his farm, and here he shares his secrets.

Many agents who entertain the idea of cutting commission think, “Well, half a loaf is better than no loaf.” Husband-and-wife duo Carolyn and Paul Zweben completely disagree. Here are six pointers that’ll help you nix that thinking and win the full commission.

Mark Tepper, vice president of sales and business development at 3D imaging company Matterport, said Tuesday afternoon at the Inman Connect New York 2019 conference that today consumers want a more transparency and efficiency than they might have in the past.