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Seventy-eight percent of U.S. internet consumers have said that a brand that provides them with personalized content will have a much greater chance at winning their business. This is just one of the facts that eXp Realty’s Scott Petronis and CoreLogic’s Lucie Fortier shared onstage at Inman Connect New York.

Daniel Caceres has spent years writing millions of lines of computer code and building a custom software platform from the ground up for MC Homes Realty.

Compass’s acquisition of Contactually has some of the CRM-maker’s 37,000 users wondering if they should find a new customer relationship management platform.

The best way to help sellers overcome emotional attachment to their homes is to shift the way they think about their “former” homes. Here are four important conversations that do just that. Each one is a segue to the next, with the ultimate objective of presenting the listing at its full potential when it hits the market.

In an era of disruption, are you at the company that will allow you to survive and thrive? Each agent, individually or within their teams, needs to quickly go through a business needs analysis and develop a tech-oriented business plan for 2019.

Joseph Snyder of Lannister Holdings, one of the first companies to facilitate mortgage loans with blockchain technology, talks about blockchain’s place in real estate today and how agents should prepare for tomorrow.

The company has smartly evolved into mobile marketing, launching a quasi-omnichannel solution for iOS and Android that will help agents manage their web-wide persona, better vet leads and, as the company stated in a phone call, forget about their desktops.

What’s the ROI on a tweet or Facebook post? Zero, unless you’re posting on that platform every single day. To find out how to do that right and avoid content creation fatigue, watch Gil Media Co.’s CEO Carlos Gil onstage at Inman Connect New York.

Michael Jackson’s storied but infamous Neverland Ranch has returned to the market — with a $69 million price cut curiously timed just weeks after a lawsuit filed by the King of Pop’s estate against HBO and it’s upcoming Finding Neverland documentary.

In this Inman Connect New York panel, hear from Compass California President Mark McLaughlin, who led the acquisition of Pacific Union International by Compass last year as well as immoviewer North America’s Jeff Turner, and ERA Franchise Systems’ Simon Chen about how the market shift is causing business owners to rethink their strategies.