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As an agent, marketing is almost always playing on a loop in the back of your mind, which makes sense as bringing in business directly feeds your bottom line. In this video, Molly McKinley and Valerie Garcia outline how to create a successful marketing plan. 

Zillow dove into iBuying after seeing it as an “existential threat,” the company’s newly reinstalled CEO said this week, and he anticipates major changes to its current practice of charging agents for a subscription to get leads.

Leading Edge Real Estate, a Boston indie that split from RE/MAX Integra is suing its former franchisor for what it’s calling a “predatory recruiting” campaign in violation of franchise agreements, in the wake of the divorce.

After months of struggling to sell her Hollywood Hills home, Katy Perry has ink a $9.4 million deal with prominent restaurateur Michael Chow.

All teams have to start from square one. Hear from successful team leaders, moderator Kris Lindahl, Rachel Adams Lee, Jeremy Stein and Daniel Beer, as they reflect back on what they did early on to set up their teams for success.

With 2 million transaction records ingested every quarter, Realogy has a stark advantage over its competitors in the form of a robust data trove it uses to sharpen agent recruiting, company CEO Ryan Schneider said during a presentation Wednesday in New York City.

Tenants can use a mobile app to book cleaners, request maintenance or switch to another Blueground apartment in a new neighborhood or city.

APR president Mike Hulme vowed to agents in a company-wide memo in August of 2018 never to “impede your business by forcing you to change brokerages,” a clear swipe at Compass.

The image-based tool can help users predict the price and scope of renovations and improvement projects with smart graphic breakdowns. Agents can use it to help sway potential buyers and to give value to seller clients.

Imaging company Matterport has raised $48 million in a new round of funding, which it plans to spend beefing up its service offerings.