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Serve your sphere with social media

Social media has evolved from a fun forum to a powerful, brand-building tool for real estate. It has its own rules and its own best practices. But when real estate professionals consider their Facebook, Twitter, Instagram strategy, there are conflicting visions of those best practices.

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Where to find your next luxury customer

Whether you strike up a conversation on a flight or are referred by a tennis partner, it remains a real estate truth: your buyer could be anyone. But when it comes to the luxury market, it can be more challenging to connect with the buyers and sellers looking to invest in premium properties.