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WATCH: How to take your team’s branding to the next level

“Branding is evoking emotions and feelings from our customers, right? So it’s so important for us to stay very focused on the fact that those emotions and those feelings give us the opportunity in our business to grow more in-depth relationships.” Renee Funk, team leader at eXp Realty, said onstage at Inman Connect Las Vegas.

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WATCH: Rethinking your brokerage to maximize productivity

Onstage at Inman Connect Las Vegas, Better Homes and Gardens Real Estate Metro Brokers’ Craig McClelland and Hunter Rowe Real Estate owner Mike Regan discussed their efforts to build brokerages that “departmentalized” to free up staff members’ time and allow them to focus.

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WATCH: The systems and tools top recruiters love

Automation, automation, automation — oh, and taking the time to call your agents and remind them that you value them. These are the keys to mastering recruiting, productivity and retention — at least as three panelists explained it at the Inman Connect Las Vegas Thrive Broker Workshop.