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How agents can become influencers

In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset to any real estate agent looking to extend their reach and build their personal and professional brand.

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How to turn training into a talent magnet

The real estate industry has a learning curve problem. While it has a shallow entry to get started as a real estate agent, it’s a steep uphill climb to become a successful agent. Ask any top performer how they achieved their success and they’ll cite two factors. The first is hard work. And the second is excellent training.