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5 things your listing video team needs to know

Real estate video has come a long way from iPhone cuts with listing descriptions dubbed over them. Some listing videos look like they could be Super Bowl commercials. If you’re looking to have professional content that showcases a property in all its glory, here are five things your video team better know.

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Find the best tenant and maximize the ROI of your rental

You have a pool of tenants. They all meet the same criteria: good credit, stable income, and no criminal history. How do you narrow down your choice? After all, the best way to maximize the ROI on a rental property is to find a great tenant and keep them in the rental.

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Now accepting beta testers: YourHomeBenefit

“Do you know anybody looking to buy or sell a home?” This is the age-old question Realtors use to ask their network for referrals. After all, an agent’s sphere of influence accounts for over 60% of their business.

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Why real estate tech needs the human touch

Think about your iPhone. Now think about Amazon. What do they have in common? Both are feats of engineering and technology. They provide convenience and reliability. But both also offer something else beyond the technology: an excellent customer experience.

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The irreplaceable human

Reflect with me for a moment about the most customer-centric companies in this .com era. Their mantra and purpose are driven purely by the end result: the customer experience.