Who cares about the real estate client experience? Brokers do. They’ve got CRM tools coming out the wazoo. Agents do. They answer phone calls on family vacations. Administrators do. They work overtime to keep everyone up-to-date. Buyers do. They need their offers submitted fast, no surprises. Sellers do. They want the best price (!) and a smooth deal. But for all this caring, why is the client experience still so difficult?
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