A Preston development that has embraced an inner-city love of rooftop pools and fitness hubs has worked out a way to cut through lockdown to attract prospective buyers.
Caydon Property Group’s Due North project is winning praise for the inclusion of a work-from-home ethos, added just before it launched amid stage four restrictions in August.
Set to stand a dozen storeys high and feature 107 apartments, the development’s elevated rooftop will include an outdoor gym and yoga space, as well as cabana-like private dining booths with barbecues.
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In the development’s lobby, a co-working space will join street art by former Melburnian and now New York-based artist Brolga.
Caydon sales and marketing director Steve Williams said a handful of apartments were now reserved, despite the display suite never being able to open to the public.
Mr Williams said many buyers had commented on location and the price, but rooftop amenity was the highlight for most.
“The rooftop living is a real drawcard; it’s more of an inner-city or south of the Yarra feature, but people are really jumping at it,” he said.
Set amid eclectic boutiques, bars and eateries at 70 High Street, Preston, the development is walking distance to trams and trains.
The tower’s exterior architecture is guided by the suburb’s working-class past, with exposed brickwork and concrete driving the aesthetic.
Interiors will be adapted for a post-virus world with study nooks and desks to be included in some apartments’ joinery. The developer also plans to convert several second bedrooms to home offices. Floorplans range from 50-60sq m in one-bedroom units, up to 124sq m for the largest three-bedroom.
All will feature stone benchtops and splashbacks, European appliances and floor-to-ceiling windows.
Open-plan living zones will open to balconies of up to 49sq m, some with CBD views.
One-bedroom apartments are priced from $341,000-$497,500, two bedrooms from $584,000-$774,000, and three from $984,000-$1.039m.
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