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Redfin expands in the Midwest, launches in Des Moines and Lincoln

In the two new markets, Redfin agents – who are employees, not independent contractors – will sell homes for a 1.5 percent listing fee versus the industry standard 3 percent. However, 1.5 percent is still higher than the 1 percent listing fee Redfin offers in many other regions of the country. 

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Keller Williams wants to be Redfin

Keller Williams has famously declared itself a “technology company” and is investing heavily in software, but it turns out the firm has an even more specific goal in mind: It wants to be Redfin.

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What is organized real estate’s role in keeping the Realtor relevant?

Is it naive to think that Canadian Organized Real Estate’s current approach to the collection and interpretation of data will ensure its relevance, and that of the Realtor, as the industry and technology continue to evolve? Quite simply, yes, it is. What will keep the consumer engaged with Realtors? What will elevate the Realtor brand?

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Why you shouldn’t build your business on buying leads

If you wouldn’t put all your financial investments into a single vehicle, why would you even consider putting all your lead generation efforts into one activity? You shouldn’t. Having multiple lead gen pillars is crucial to reducing exposure and risk. It’s smart business and something that should be practiced by all.