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What is company culture? An indie broker-owner gives his 2 cents

Regardless of what type of brokerage you belong to, culture makes a big difference in how a business operates. In fact, a company’s culture can make or break its success. How do you find a culture that’s right for you? Regular Inman contributor and indie broker Troy Palmquist shares his thoughts on company culture.

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Why don’t we think about clients’ specific needs?

Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the same scripts, the same materials, the same programs. That needs to change. Here’s how.

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We’re better than this: Stop trolling other Realtors

In case you missed it, when the National Association of Realtors announced that President Donald Trump would speak at NAR Midyear, trolling from both sides of the aisle ensued. Here’s why it’s not only unprofessional, but also against the Code of Ethics.