At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers.
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Category: <span>Inman</span>
“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.”
Beverly Hills agents Jade Mills highlights the many reasons Bieber’s bid to sell his home on Instagram is doomed to fail.
According to Community Solutions, the key to ending chronic homelessness is real-time data aggregation and tracking that enables communities to make smart, quick decisions. The nonprofit’s Built for Zero program helps local agencies transform their databases from statistical wastelands to a treasure trove of rich, by-name data.
Today’s sellers may have done their own research and come up with their own prices, so it’s up to agents to manage expectations and gently deliver reality.
The typical African American family could afford just 25 percent of the homes for sale last year, down from 39 percent in 2012, according to a new Redfin study.
New companies are using a combination of money, technology and data to deliver consumers an experience that is efficient, certain and convenient. And the clash between old and new is creating tribalism amongst players vying for the top of the heap. Not surprisingly, the MLS finds itself squarely in the middle.
Luxury buyers are gravitating away from the grand estate and toward properties with lots of amenities and little maintenance.
Although Feng Shui is more than 3,000 years old, some Westerners are still mystified by the practice. Juwai exec Georg Chmiel shares what you need to know.
Brad Inman argued Wednesday morning at Luxury Connect that the real estate market today is dominated by change and that agents need to be smarter to thrive.