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Millennials are 13 times more likely than baby boomers to purchase a haunted house, according to a survey of 1,000 Americans released by Clever Real Estate on Tuesday.

The new cash-back rewards platform is another way for the company to generate leads for its agents.

With the world’s spookiest holiday just around the corner, real estate companies across the country are preparing for the holiday.

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Warburg Realty’s Annie Cion Gruenberger shares her passion for going deeper with clients.

How can you use smart text messaging to help you connect with a lead or client who has chilled? Here are some reader favorites to help you get back in the flow of communication.

90 percent of homebuyers claim they would use their real estate agent again or recommend their agent to others, according to the National Association of Realtors (NAR). It’s an extremely high number, but NAR also reports that, in actuality, the typical Realtor earned merely 13 percent of business from repeat clients and 17 percent through referrals from past customers.

Three independent real estate teams are dominating L.A. metro coastal markets and high-end inland areas. Each one is founded and run by agent owners who don’t have to operate a brokerage. That’s thanks to their partnership with Side, a tech brokerage-as-a-service start-up that provides a new business model option to high performing agents and teams.

“If you just focus on the smallest details, you never get the big picture right.” It’s rare for someone running a real estate brokerage to intentionally focus on the small details and overlook their big-picture goals.

Millennials have been branded “The Debt Generation.” But over the next few decades, they may be better known as the wealthiest generation. Why? Because they are expected to inherit approximately $68 trillion from their Baby Boomer parents in what has been dubbed, “The Great Wealth Transfer.”

When you’re selling high-end homes and delivering luxury service, it may be the little details that matter most. And while these details can be tangible gifts or aesthetic touches, they don’t have to be: it can be enough just to connect with clients through sincere, authentic interactions.