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The 3 universal truths of real estate marketing

With nearly 20 years in the biz, I’ve seen a lot: the transition from “property phone books” that were our source of truth to IDX feeds and websites, the presence of boom and bust cycles, the rise of digital, the creation of amazing marketing technology and social platforms, and more.

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Don’t pretend to have all the answers: It could come back to bite you

We want to be as resourceful as we can for clients, but as agents, we are not experts in all realms, and we need to make that clear. Instead, we should build our capacity to make good referrals to sources of reliable information so that our clients get reliable answers to the information they seek. Here’s what can happen if you do try to pretend to know all the answers.