Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients.
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Category: <span>Inman</span>
The WomanUP! Conference, which took place last week, was jampacked with insights and inspiration for agents. Here are 10 important takeaways agents should consider when making a survive-to-thrive mindset shift.
As executive director, Joe Rand will be the voice of the BPP in the real estate industry, and aims to make Homesnap the number one real estate search site in the country.
Brad Inman and Ryan Schneider are sitting down, virtually, one-on-one at Inman Connect Now on September 15 next week. You’re invited to be a part of it. Reserve your spot today, you’ll be glad you did.
The Philadelphia-area home where late basketball star Kobe Bryant spent his teenage years has been placed on the market for $899,900.
This week, our readers share marketing efforts that really resonated with them. A mix of others’ achievements as well as their own, these campaigns hit the mark for our readers.
Low mortgage rates, high buyer demand and shrinking inventory have pushed the housing market’s busy season forward through at least the end of the year.
The David Hoffman Group is launching a full service independent brokerage in Charlotte, North Carolina.
As customers return to the platform, they’re looking for longer-term stays and the ability to bring pets with them, according to Airbnb CEO Brian Chesky.
Three fair housing experts explain everything real estate agents need to know about President Trump and his new Affirmatively Furthering Fair Housing rule.