Blog

An assistant manager at Coldwell Banker shares how her office adapted to the coronavirus throughout March and the important leadership lessons she’s learned since then.

As coronavirus rapidly changes — and impacts real estate across the nation — our aim is to keep you equipped with the tools and strategies you’ll need to move forward.

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, find out how Arizona broker Leslie Guiley leverages partnerships to do more, whatever the market brings her way.

Pennsylvania-based real estate agent John Port shares how his real estate team and charity group are filling in the gap for neighbors in need.

Virtual assistants aren’t new to real estate. But suddenly, all assistants are virtual due to COVID-19 restrictions, which renders the idea of choosing between ‘virtual’ or not irrelevant. In fact, any assistant you hire should be able to operate remotely as a virtual assistant — pandemic, or not. Working on files from anywhere is the new norm.

Navigating these uncertain times created a lot of stress and worry. But it also challenged us as an industry to be more creative and more innovative. We’ve seen so much resiliency in our communities and in the real estate industry as a whole and it’s been inspiring.

We’ve all read articles, listened to podcasts, and attended Zoom calls that are meant to inspire us during these uncertain times, and thankfully, they do. We’ve realized that we can use this time to work on our business plan, finesse our social media game, sharpen our negotiation skills, catch up on continued education, and coaching and refine our sources for lead generation.

For real estate agents, marketing is a means to build relationships with potential and existing clients. And thanks to its storytelling capabilities, content marketing is an especially effective tool for agents looking to earn engagement and foster new connections.

While foot traffic in real estate offices has been limited recently, doors are beginning to reopen in many areas as restrictions are loosened. With new practices for safe engagement in place, the role of the office as a connection point will resume, and a well-designed space says as much about a company as ever.

With the average cost of individual health insurance skyrocketing, most self-employed people deal with increased premiums, higher max out-of-pocket expenses, and decreased value in their health plans. We have seen thousands of REALTORS® take a more creative approach to get better healthcare at a lower cost.