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R.Iconic South Melbourne features running track, band room, karaoke

The R.Iconic development at 253 Normanby Rd, South Melbourne - for herald sun real estate

The R.Iconic development has you covered if you want an apartment, but don’t want to give up your rock and roll lifestyle.

Karaoke, space to jam with your band, a fire pit to roast marshmallows, a running track, and an adventure playground with an obstacle course and climbing walls.

The amenity list at the R.Iconic South Melbourne development isn’t your typical apartment complex offering, but it has lured more than 150 buyers since April.

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There will also be a virtual golf range, a flotation spa, an amphitheatre, a bicycle cafe, and even an innovation lab complete with creative furniture and tools — all of which will be reserved for resident-only use.

Colliers International’s Tim Storey is handling sales and said the vast array of inclusions would build a community within the building.

The R.Iconic development at 253 Normanby Rd, South Melbourne - for herald sun real estate

Pictured: ‘not your normal apartment block’.

The R.Iconic development at 253 Normanby Rd, South Melbourne - for herald sun real estate

If rocking out isn’t your thing, you can also head to the Zen garden in search of inner peace.

“Feedback so far is people can see it’s not the normal apartment block, it’s a lifestyle,” he said.

“The location has great views to the bay and CBD, and it’s also on the South Melbourne light rail line.”

The 456-apartment, 32-storey first stage of R.Corporation’s latest project will also have a more pool, gym and yoga studio, gardens, private dining and lounge spaces, plus a wine vault.

The R.Iconic development at 253 Normanby Rd, South Melbourne - for herald sun real estate

Keep your waistline under control with the fifth-storey running track.

The R.Iconic development at 253 Normanby Rd, South Melbourne - for herald sun real estate

Or indulge from a private dining room.

Most buyers to date have been singles or couples in their 20s and 30s, another wave of which is expected after stage four restrictions ease.

“We had a real run as soon as we came out of the first lockdown, and sold a significant amount of units,” Mr Storey said. “And we are still selling units via Zoom.”

The 253 Normanby Road project recently commenced construction, and a number of apartments will be eligible for HomeBuilder grants.

The R.Iconic development at 253 Normanby Rd, South Melbourne - for herald sun real estate

Yoga, outdoor gym equipment and playing fields are also part of the offering.

The development’s 235 one-bedroom apartments range from $507,000-$642,500, its 157 two-bedroom pads are from $708,000-$987,500, and the 64 three-bedroom homes from $975,000-$1.26m.

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