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How to adapt your marketing to be sensitive

On any given day, consumers receive a barrage of marketing messages. So, how can you make sure that you stand out while staying authentic, helpful and empathetic to today’s problems? One Lake Tahoe agent shares her success story.

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The Real Word: Are agents losing out to banker greed?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they discuss agents’ role in today’s world, Airbnb owners and the sale of “Flip or Flop” star Tarek El Moussa’s $2.7 million home.