Blog

All those deals soliciting homeowners to refinance their mortgages at today’s low interest rates might sound great, but when you really dig into the numbers, that’s often not the case. Here’s why.

Too often new agents come away from the onboarding process excited about all the potential money they could make in their new careers, but they are unprepared for the investments they’ll have to make to function as a plugged-in businessperson.

Real estate agent Michael Pitcairn explains how he successfully transitioned from a six-year career in Charleston to Big Sky, Montana.

Sourced from various real estate pros all over the country, this recurring column features stories of what agents are seeing on the front lines and what others can draw from those experiences. This week, Teresa Boardman laments her dead files, filled with clients’ hopes, dreams, sweat, tears and some anger, too.

It seems like just yesterday that the millennials were considered tomorrow’s emerging affluents. Now, many are in their mid-to-late thirties and constitute an ever-increasing share of the luxury real estate market.

In the world of B2B marketing, making connections with your audience can feel impersonal. But your audience is still made up of people. These people have needs, and when your product, solution or service can speak to those needs clearly and compellingly, it’s a win.

In real estate, rarely are rankings of people or companies uniform across the board. What algorithms are used? How much do advertising dollars influence the findings? Instead of looking to external sources for validation, how about instead we measure ourselves and determine our own success?

Not too long ago, Brad Inman wrote about the role of a marketplace in real estate. He described the influx of polarizing new business models to the industry, highlighting what they meant for consumers and gathering them up under an umbrella term: The iMarketplace.