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7 facts about FHA loans you should know

Knowing more about how FHA works — and how to work with FHA — helps agents identify opportunities for their first-time buyer clients, who make up one in three buyers today. FHA is not for everyone, but for millions of young families, it is the piece that is solving the homeownership puzzle.

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WATCH: Data cap is more important than market cap

Media and real estate have more in common than you might think, argued Chris Finnegan, chief marketing and communications officer at Bright MLS onstage at Inman Connect New York. If you use data to target consumers in a personalized way, it can be more valuable than owning more market volume.