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Climb cofounder Mike Choey reflects on how the firm grew from two guys in a loft to a top national brokerage before being shuttered earlier this year.

Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York.

As the rise of instant buyer platforms continue, agents have kept themselves at the center of the transaction.

Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York.

“Change and disruption have become such buzzwords that it’s easy to lose sight of the fact that there are things that stay the same in the business,” Warburg Realty CEO Frederick Warburg Peters said.

Consumers are more empowered then ever today, but real estate industry leaders still believe agents will be able to thrive over the next decade.

At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multi-million dollar businesses going.

The platform aims to crunch back-office data — such as company profitability, gross commission income and other year-over-year trends — to create visualizations, forecasts and other insights in a more plain language for brokers.