Blog

As sales slow down in the winter, it’s going to take more effort to attract the perfect buyer to your listing. Beyond snazzy marketing and perfect pricing, chic holiday-appropriate staging can seal the deal by helping buyers imagine their first holiday in your sellers’ home.

Here’s how to plan ahead and incorporate marketing and outreach strategies when targeting the growing ranks of aging American homeowners.

Ryan Schneider talks about his two years at the helm of the nation’s largest holding company and why he removed a Bloomberg terminal from his office.

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Nantucket real estate agent Brent Tartamella shares how he stayed the course in the face of frustrations.

The search options for prospective renters when looking for their next home have just been given a much-needed boost. Up until now, the home rental search market has been dominated by popular aggregator sites such as Apartments.com which prioritize the listings of giant property management companies like Greystar, with their big advertising budgets.

Gone are the days of flashy wealth signaling. Today’s luxury client is all about values: whether they’re health-conscious, eco-conscious, or interested in experiences over material things, an increasing number of affluent consumers place a premium on their own principles.

A residential property was measured and photographed. The living room looked big enough to fit the new owner’s suite of antique furniture. The staging photos certainly made it look like the right size. What’s the worst that could happen?

It was around this time last year that I was writing on change, saying, “If I’ve learned nothing else in almost fifteen years in the real estate business, it’s that the only constant is change — shifts are plentiful, but they’re rarely easy.”