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How to fight commission compression

If you’re not already dealing with it, it’s just a matter of time before commission compression will be at your doorstep. Be ready to fight for what you deserve when it comes.

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Best practices on building your digital brand

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. Just past their twentieth year, Krabbe and the Agent Image team know of which they speak.

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Trending interior décor styles that sell

Of all the factors that influence a buyer’s decision to put in an offer on a home, there’s only one that sellers can fully control: how the home looks at first viewing. While clients may be used to hearing that they need to declutter and repaint rooms, they may not be fully aware of the impression their décor makes on a potential buyer.

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Do this before you spend another dollar on lead generation

Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their performance. But it’s a fool’s game.

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Home inspections four decades later: what’s changed?

HouseMaster was the nation’s first home inspection company. This year, the company celebrated its 40th Anniversary. So what’s changed in that time? In the early 1970s, Ken Austincame upon a builder who was trying to get the concept of home inspection off the ground.