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Dear Marketing Mastermind: How can I use podcasts to generate leads?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. If you’re strategizing how to grow and develop your content marketing strategy for next year and you’re thinking about podcasts, here’s how to make that format work for you.

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Here’s a simple exercise for 2020 business planning

The best way to have a great year in real estate is to have a great fourth quarter the year before. Why? Because real estate typically follows a 90-120 day sales cycle, meaning that the activities you do now will pay dividends in three to four months.