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Lesson Learned: Be nimble and ready

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, REAL New York Principal and Co-founder Louis Adler explains why you’d better find ways to make change work for your business.

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The universal formula you can use for breakthrough success

Almost fifty years ago, RE/MAX was born as a disruptive startup. The real estate industry was mostly made up of independent local brokerages that varied by size, reputation, and quality of agents. But one thing was common among most; agents surrendered 50% of their commission.

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What it takes to connect with the new generation of luxury homebuyers

When it comes to real estate, every leading agent understands their micro market. For me, this area of expertise is Marin County: a naturally beautiful, sought-after community just across the Golden Gate Bridge from San Francisco. I know the weather pockets, the schools, and the details of each neighborhood. This is home.