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Lesson Learned: Make heartfelt connections

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Warburg Realty’s Annie Cion Gruenberger shares her passion for going deeper with clients.

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Looking to build your repeat and referral business? Try this one simple exercise.

90 percent of homebuyers claim they would use their real estate agent again or recommend their agent to others, according to the National Association of Realtors (NAR). It’s an extremely high number, but NAR also reports that, in actuality, the typical Realtor earned merely 13 percent of business from repeat clients and 17 percent through referrals from past customers.

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The future of real estate is agent-owned boutiques

Three independent real estate teams are dominating L.A. metro coastal markets and high-end inland areas. Each one is founded and run by agent owners who don’t have to operate a brokerage. That’s thanks to their partnership with Side, a tech brokerage-as-a-service start-up that provides a new business model option to high performing agents and teams.