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A vendor’s roadmap to reach agents and brokers

Here on Inman.com, top real estate professionals find guidance and best practices to reach their target market. One of the evergreen precepts of a smart marketing strategy is to take a multi-channel approach, adjusting the message and the means to fit the channel.

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8 of 10 consumers prefer to close transactions in person

a new survey from Solidifi, a title and mortgage services provider, suggests otherwise. It found that eight of 10 consumers would prefer to close a transaction in person. The result suggests that it may be a while before “e-closings” become the norm, if ever.