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Converting a for-sale-by-owner prospect is a delicate matter. It takes finesse to convince someone they’re making the wrong decision in selling their own house. Here’s how to do it.

Being new is something that every agent contends with. Millennial agents have the additional challenge of fighting some unfair stereotypes. Follow these steps to maximize your chances of success.

Mortgage providers have been gaining ground when it comes to true digital disruption of the notoriously clunky, paper-heavy process. Although there’s still plenty of work to do, the industry has made some important strides toward streamlining the process.

Managers and brokers need to tell new and part-time agents the hard truth about what it takes to succeed in real estate — a full-time commitment, emotional resilience, lifelong learning, and willingness to prospect and generate your own leads.

Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded by the glittering lights of the NYC skyline — and brimming with guests.

Lead conversion rate in the real estate industry sits below one percent, as T3 Sixty estimates. Sound rather rough? That’s because, compared to other sectors, it is. To put things in perspective, the software industry’s conversion rate sits comfortably at seven percent, the healthcare industry is eight percent, and retail boasts a three percent average conversion rate.

Local market reports from the relentless sales professionals of Century 21 Real Estate nationally indicate that supply in some local markets is moving toward demand equilibrium. As such, DOM (days on market) is increasing, and sellers looking for a competitive edge.