Blog

It’s tempting to pile on new agents quickly, but experience shows that the most profitable approach is moving slowly and deliberately to make sure new agents are a good fit.

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out how New York City broker Michael J. Franco learned the importance of getting in front of potential clients and having the systems to stay there.

Reorganizing, rebranding, recruiting — here’s how the Macklins handled their first year after splitting from RE/MAX.

Even as digital channels like social media, texting, and smart speakers gain traction, the king of all communication channels is still…email. It stands to reason. Email is inexpensive. Everyone has an email address. And it’s measurable

Looking for a way to remain competitive among top producers, an idea was pitched that forever changed the trajectory of Keller Williams – the Millionaire Real Estate Agent.

When mining diamonds, it takes an investment of time, money, and energy to extract valuable results. The same is true of real estate market reports. Producing a market publication requires effort, but the results are a valuable tool for expanding your knowledge.

Many brokers today have the same frustrations as team leads, sales managers, and even productivity coaches: new agents join and then don’t generate enough of their own leads. And it’s not surprising, considering newly licensed agents come into the market with very little training.

Can you spot any of the following symptoms in your agent community? Resistance to tech change, declining adoption of tech offerings, complaints of tech complexity, complete rejection of brokerage technology policy (rogue agents)