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What to look for in an urban investment property

When you think of a second home, most people’s minds immediately go to a beachside retreat or a cabin nestled on the side of the mountain. But outside of vacation homes, many second homes serve solely as investment properties, and with urban sectors experiencing significant price growth, it can be a great place for homeowners to invest. 

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A 10-step plan for having a life outside real estate

If you’re spending too much time working on your business, rather than creating memories with those you care about, try this 10-step process. It makes no difference which step you take first. The point is to begin the process and build from there. 

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4 ways to turn your website into a lead generation machine

When building a successful website, there are two things to keep in mind: 1. Your brand. 2. Your target audience. In the 15 years that Propertybase has been building real estate websites, we have seen time and time again when there was too much focus on the brand and not on the user or vice versa.

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5 standout brands in real estate tech

Many Inman readers have spent their entire careers in real estate & with great success. As a relatively new student of this business, following 12 years leading iTunes digital marketing at Apple, I am struck by the many opportunities to differentiate & thrive as the direct result of new technology & innovation.