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Millennials can differ by age: what agents need to know

As the oldest of the millennial generation push toward 40, they’re acting less and less like their younger selves. With partners, parenting, new jobs, and pets taking center stage, their lives are often more complicated, their circle of concerns wider and their experiences around home different from their younger counterparts.

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Don’t ignore this part of your pipeline

Read through any real estate group on Facebook and you’ll see the top question is often about which CRM is best. To which most will reply, “whichever one you’ll actually use.” A CRM is a powerful tool for any real estate professional. And actively using it is, in fact, a critical part of being successful with it.

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Build a culture of learning and growth

Competition for talent in real estate is fierce. And one of the strongest differentiating factors for your brokerage is found in training and continuing education. It’s something Dan Nelson, VP of Performance Excellence at Leading Real Estate Companies of the World® (LeadingRE), feels passionate about and the reason LeadingRE has prioritized educational offerings for its network of 565 brokerages.

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How to curate a consistent marketing experience

When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a consistent — if differentiated — experience for potential clients on all of my marketing channels.

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Success stories from Startup Alley: FIRST

For real estate agents and brokers, most of their new listings will come from their sphere of influence. Which means staying in touch with people they already know is paramount to driving business. But while the average homeowner moves every 7 or so years, the vast majority have lost touch with their agent by that time.