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The Real Word: Will Zestimates become live offers?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Zestimates. The AVM (automated valuation model) put Zillow on the map. If Zestimates become live offers, how will agents fare? 

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3 things you must refine to get your image in check

The shallowness and importance of a first impression in the real estate industry are undeniable, which is why it’s important to nail your personal brand image from the get-go. Here are the three most important factors that make up your personal brand image — get these right, and you’ll sculpt an impressive yet genuine brand that attracts quality clients.

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Time for a brand overhaul? Here’s how to tell (and launch)

To find out if a brand evolution or rebrand is necessary, an excellent place to start is with a brand audit. The result of the review will shed light on whether your brand is still relevant and valuable or if it’s time for a change. If it is, just follow these steps to rebuild and launch.