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Keller Williams wants to be Redfin

Keller Williams has famously declared itself a “technology company” and is investing heavily in software, but it turns out the firm has an even more specific goal in mind: It wants to be Redfin.

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What is organized real estate’s role in keeping the Realtor relevant?

Is it naive to think that Canadian Organized Real Estate’s current approach to the collection and interpretation of data will ensure its relevance, and that of the Realtor, as the industry and technology continue to evolve? Quite simply, yes, it is. What will keep the consumer engaged with Realtors? What will elevate the Realtor brand?

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Why you shouldn’t build your business on buying leads

If you wouldn’t put all your financial investments into a single vehicle, why would you even consider putting all your lead generation efforts into one activity? You shouldn’t. Having multiple lead gen pillars is crucial to reducing exposure and risk. It’s smart business and something that should be practiced by all.

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How to find the right CRM for your production level

Expert Michael Hellickson knows that selecting the right CRM isn’t easy for most agents. A lot of what they should use depends on the other technology they rely on. But more importantly, it has to do with where they’re at with their business. Find out which CRM is right for you here.