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Lesson Learned: You gotta have faith

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Virginia team leader Gina Tufano.

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3 marketing activities all agents should be doing

Because you’re running your own business, it’s even more important to balance all of your talents and cognizantly incorporate good marketing in your day-to-day tasks — regardless of your experience level or what’s happening in the market as a whole. Here are three things all agents should master.

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Wanna sharpen your skills? Try these classes and certifications

Whether you’re considering earning additional certifications to bolster your credentials and impress clients or taking classes just to enrich your real estate knowledge, the well-rounded Renaissance agent is a successful one. Here are some ideas for you to take your skills to the next level.

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Using data to find your buyer

Thanks to the rapid proliferation of online tools for homebuyers, the sales landscape for REALTORS© has evolved. “Back in the old days … REALTORS© kept all the information,” says Troy Owens, a leading agent with Group One Sotheby’s International Realty. “They were the gatekeepers. To get into a home, you had to have a REALTOR© to help you out. Well, those days are gone.”

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What kind of leader are you?

World-renowned author and speaker, John C. Maxwell, says, “Leadership is influence – nothing more, nothing less.” The real essence of and starting point towards leadership is when someone realizes he or she can make a difference. Leaders see things other people don’t see.

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Real estate teams should demand more. Here’s why.

Teams are often the highest contributors to brokerage sales volume, making them a critical part
of today’s real estate landscape. Teams are also one of the fastest growing segments in real estate, so it’s important for brokers to make an effort to do whatever they can to recruit and retain teams in their organization.