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Katie Lance will now be sharing her social media strategies with Realty One Group agents as part of a new partnership, announced Monday.

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, coach, trainer and Florida Realtors faculty member Angela Territo.

A vast majority of today’s consumers believe that selling real estate is an easy business — and that they can get all the information they need from Zillow. Sadly, these people are seriously mistaken. Next time someone doubts your worth as an agent, show them why you’ve earned that commission by explaining what it takes to close.

Think about it: If you are the listing agent for a property or you are simply executing an open house for another agent, there is only one thing that you possess that the general public doesn’t — the address. Here’s how to leverage that to your advantage.

The key to making your business goals in 2019 is making sure you’re on track along the way. As the second quarter begins, ask yourself these questions, and answer honestly. Then retool if need be to stay on track the rest of the year.

As the tax filing deadline comes ever closer, real estate professionals find themselves in a familiar position: how to pay as little tax as required while staying off the radar of the ever-watchful IRS. Filing taxes can be complicated and avoiding a dreaded audit from Uncle Sam is paramount for most agents.

Today’s luxury consumers are decisive buyers and connoisseurs of what best suits their lifestyle. They’re also accustomed to receiving faultless service — and this expectation doesn’t change when they switch roles from buyer to seller.