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Why real estate tech needs the human touch

Think about your iPhone. Now think about Amazon. What do they have in common? Both are feats of engineering and technology. They provide convenience and reliability. But both also offer something else beyond the technology: an excellent customer experience.

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The irreplaceable human

Reflect with me for a moment about the most customer-centric companies in this .com era. Their mantra and purpose are driven purely by the end result: the customer experience.

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How agents can become influencers

In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset to any real estate agent looking to extend their reach and build their personal and professional brand.

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How to turn training into a talent magnet

The real estate industry has a learning curve problem. While it has a shallow entry to get started as a real estate agent, it’s a steep uphill climb to become a successful agent. Ask any top performer how they achieved their success and they’ll cite two factors. The first is hard work. And the second is excellent training.