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Real estate is often a second career, but few agents have a background like Adrian Burke. As a Doctor of Pharmaceutical Sciences, Burke brings an extreme level of professionalism and service to his real estate business in Miami with ONE Sotheby’s International Realty.

Not long ago, being a landlord could be an organizational nightmare. Renting out even one property came with a host of paperwork and recordkeeping tasks that had to be filled out by hand, filed, and stored in hard-copy in your office. Further, listing a property and tracking leads, applicants, and tenants became a full-time job in and of itself.

Who cares about the real estate client experience? Brokers do. They’ve got CRM tools coming out the wazoo. Agents do. They answer phone calls on family vacations. Administrators do. They work overtime to keep everyone up-to-date. Buyers do. They need their offers submitted fast, no surprises. Sellers do. They want the best price (!) and a smooth deal. But for all this caring, why is the client experience still so difficult?

As a luxury real estate agent that’s been in the industry for more than 25 years, I’ve grown my business to achieve more than $4 billion in career sales and built a large circle of clientele. So much of this success is the result of years spent developing and keeping strong relationships with my clients. The challenge at any price point, but particularly with more affluent clientele, is to remain a source of industry knowledge.