Blog

If you create and market your content right, your message to the world can become an enormous, self-sustaining and lucrative income stream for your business. Here’s five steps to put you on the fast track to creating your brand and disseminating it to the world.

Do you regularly use snail mail print marketing? When used properly, it can be a powerful lead generator — but use it incorrectly, and you and your marketing piece end up in the garbage. Here’s an analysis of what several agents did right, as well as where they got it really wrong, with their marketing methods.

Inside sales agents are the front line of your real estate company, and it is their responsibility to keep a steady flow of new business coming in through the door. Here’s what you need to know about designing a proper compensation model for ISAs.

As a luxury real estate agent, you play many parts over the course of a day. From the moment you enter this industry, you are negotiating the fluctuating world of luxury markets, networking with a fascinating clientele, and connecting those clients with the most stunning and exclusive homes.

Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media.

Hear from a successful city agent and a small-town agent as they compare notes on everything from getting leads and listings to marketing tactics.

People want to be part of something better. They want to feel like they belong. People want to feel like they’re being heard and that their individuality is honored, that they have the opportunity to contribute and to earn a living which will not only finance their lifestyle today and tomorrow but also their dreams.