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Why Spencer Rascoff and Zillow aren’t out to get us

The real estate world was rocked when Zillow announced that its CEO of 10 years, Spencer Rascoff, would be stepping aside and that co-founder and original CEO Rich Barton would be taking over again. Naturally, the conspiracy theories ensued, but our industry need not fear — here’s why.

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7 property marketing trends that need to die

Whether it’s a deceiving description, really unattractive listing photos or blurry videos — none of these strategies appeal to prospective buyers. These “tactics” for marketing listings just need to go away for good.