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Use your authenticity to stand out from the crowd

Luxury clients are being sold to on a daily basis. Their lives are saturated with messaging on how they should live and what they should purchase, where they should travel and what they should drive. With your clients tuning out hundreds of sales interruptions a day, how can you make sure your own messaging lands—and is heard?

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Will individual agents be the real winners in the iBuyer game?

IBuyers might not be as formidable as the press makes them out to be. In fact, it seems that the real success stories in the iBuyer arena come from agents conducting old-fashioned print marketing campaigns. Here’s a look at why the first agents who reach the seller are the ones who will ultimately win the iBuyer game.

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5 red flags to watch for when screening renters

James Wise runs The Holton-Wise Property Group, one of the largest brokerages in Cleveland. Over the years, he’s helped place hundreds of renters for clients, and he knows exactly what to avoid when it comes to problem tenants. Here are his top signs to watch for when trying to avoid tenants from hell.

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What to do if a crime happened in your buyers’ dream home

“Spacious murder house with ex-meth lab, great views” would probably not be the best opener for any real estate listing. But on the off chance you discover that the dream home your client loves has been the scene of a crime, what should you do about it? Here are four steps to take.

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Tech, teams and the total cost of competing

On the heels of Inman Connect, I’ve never been more certain that big money is not the solution to simplifying the real estate ecosystem and improving the customer journey. The hostility between industry leaders is escalating.

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Build your pipeline with new home sales

According to the US Census Bureau, there were over 650,000 new single-family homes sold last year. With this segment representing over 10% of the sales market, how can you leverage this niche to grow your business?