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How to create a solid CMA for today’s buyers

The comparative market analysis (CMA) is one of the quintessential tools in an agent’s advertising tool box — it’s practically the entire reason homeowners even let us walk through their front doors. Here are four steps for creating a CMA for the modern buyer.

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Why traditional real estate works now more than ever

Consumers looking for lower-cost alternatives to the traditional real estate model have many options to choose from — but are those alternatives up to par? It seems the new “freemium” business model has grown ever-popular, but agents were using this model well before it had a name — and that’s why no alternative model can beat out an agent’s true value.

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Can’t we all just get along? Let’s stop trash-talking

It seems that lately the rhetoric around brokerage models, a frequent discussion topic, has been ratcheted up a few notches. Those who trash-talk should stop wasting valuable time and energy, and instead, focus on themselves. Our industry doesn’t need people attacking others simply because they do business differently.